Optimizing the Shopee Ads Paid Advertising Strategy at Star Seller
DOI:
https://doi.org/10.33062/mjb.v10i02.122Keywords:
Shopee Ads, Advertising Strategy, Star Seller, Target Audience, Digital MarketingAbstract
This study analyzes the strategy of Star Sellers in optimizing Shopee Ads and identifying challenges and solutions. Shopee Ads was chosen because it effectively increases product visibility, although there is a risk of loss if the cost of advertising exceeds profits. The research approach uses a qualitative case study method of ten sellers who have been using Shopee Ads for at least six months. Data was obtained through interviews, online store observations, and ad performance documentation, then analyzed with the Miles and Huberman model using the help of NVivo 12. The results show that advertising strategies are influenced by the selection of relevant keywords, the combination of advertising with promotion, and the determination of target audiences. The main challenge is the risk of loss due to weak ad evaluation. Research concludes that the success of Shopee Ads is determined by adaptive strategies, proper targeting, creativity, and regular evaluation.
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