Factors Influencing Business Success in Micro Small and Medium Enterprises (MSMES) in The Food and Beverage (F&B) Industry
DOI:
https://doi.org/10.33062/mjb.v11i01.123Keywords:
Entrepreneurial Interest, Entrepreneurial Competency, Innovation Capability, Competitive Advantage, Business SuccessAbstract
This study aims to analyze the influence of entrepreneurial interest, entrepreneurial competency, innovation capability, entrepreneurial orientation, market orientation, entrepreneurial knowledge on business success of food and beverage MSMEs (Micro, Small, Medium Enterprises), with competitive advantage as a mediating variable. The sample in this study were MSME owners operating in the food and beverage industry in the DKI Jakarta area and who had utilized digital business platforms where the sample taken using purposive sampling technique. Data were collected through questionnaires distributed to 310 food and beverage MSME owners and analyzed using the SEM-PLS (Structural Equation Modelling-Partial Least Square) method. The results show that all independent variables have positive and significant impact on competitive advantage, which in turn has a positive and significant impact on business success. These finding indicate that strong entrepreneurial factors can enhance competitive advantage and support the success of MSMEs in the food and beverage industry.
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