MAMOH, V. A. D.; WAHYU DEDE GUSTIAWAN. Swipe, Enjoy, and Buy: How Hedonic Experience and Promotions Drive Impulse Buying on TikTok. The Management Journal of Binaniaga, [S. l.], v. 10, n. 01, p. 55–66, 2025. DOI: 10.33062/mjb.v10i01.92. Disponível em: https://tmjb.unbin.ac.id/index.php/mjb/article/view/92. Acesso em: 15 jul. 2025.