The Management Journal of Binaniaga

Factors Influencing Business Success in Micro Small and Medium Enterprises (MSMES) in The Food and Beverage (F&B) Industry

Shelvy Kurniawan — 2026-06-30

This study aims to analyze the influence of entrepreneurial interest, entrepreneurial competency, innovation capability, entrepreneurial orientation, market orientation, entrepreneurial knowledge on business success of food and beverage MSMEs (Micro, Small, Medium Enterprises), with competitive advantage as a mediating variable. The sample in this study were MSME owners operating in the food and beverage industry in the DKI Jakarta area and who had utilized digital business platforms where the sample taken using purposive sampling technique. Data were collected through questionnaires distributed to 310 food and beverage MSME owners and analyzed using the SEM-PLS (Structural Equation Modelling-Partial Least Square) method. The results show that all independent variables have positive and significant impact on competitive advantage, which in turn has a positive and significant impact on business success. These finding indicate that strong entrepreneurial factors can enhance competitive advantage and support the success of MSMEs in the food and beverage industry.

The Role of Organizational Commitment in Mediating Competence and Self-Efficacy on Healthcare Workers' Performance

Muhammad Ibnu Jabbar Ghibran — 2026-06-30

This study aims to analyze the influence of competence and self-efficacy on the performance of healthcare workers with organizational commitment as a mediating variable at the Sanggau District Health Office. The research uses a quantitative approach with the Partial Least Squares (PLS) based Structural Equation Modeling (SEM) method. The research population consisted of 1,132 health workers at community health centers, with a sample of 92 respondents determined using Slovin's formula with a margin of error of 10%. The research results showed that competence and self-efficacy had a positive and significant effect on the performance of health workers. Both variables also have a significant effect on organizational commitment. Furthermore, organizational commitment has been proven to significantly affect performance and is capable of mediating the influence of competence and self-efficacy on performance. These findings indicate that the improvement of healthcare workers' performance will be more optimal if supported by strong organizational commitment as a psychological mechanism within public sector organizations

Bottleneck Analysis and Spreadsheet-Based Simulation for Enhancing Jersey Production Capacity at CV Wirakundara

Tomi Tomi — 2026-06-30

CV Wirakundara, a garment manufacturing company located in Sariwates, Bandung, faces uncertainty regarding its actual jersey production capacity and the utilization levels of operators in its sewing line. This study aims to (1) identify the actual process capacity of jersey production and determine its bottleneck point, and (2) measure the average performance and utilization of each operator. The study employs the Bottleneck Analysis method to address the first objective and Spreadsheet-Based Computer Simulation to address the second objective. The results of the bottleneck analysis indicate that the overlocking process, with a processing time of 5 minutes, is the most critical bottleneck in the production line. By adding one operator and one overlocking machine, the cycle time can be reduced to 2.5 minutes, thereby increasing production capacity from approximately 96 pieces per day to 192 pieces per day. The simulation results reveal that the utilization rates of Operator A and Operator B are 86.95% and 78.29%, respectively, with average waiting times of 21 seconds and 36 seconds. This study proposes several improvement recommendations, including enhancing the overlocking process, providing intermediate storage areas between production stages, and conducting further evaluation and training for operators to improve production capacity at CV Wirakundara

Beyond the Cup: An Analysis of the Influence of Social Media Marketing and Mobile Application Usability on Customer Engagement Among Coffee Enthusiasts

Afniza Syahrial — 2026-06-30

This study aims to analyze the influence of Social Media Marketing and Mobile Application Usability on Customer Engagement among users of the Kopi Kenangan application, focusing on students of the Faculty of Social and Political Sciences, Universitas Sumatera Utara (FISIP USU). The research employed a quantitative approach with a causal associative design. Purposive sampling was used to select 100 respondents who were active FISIP USU students, had used the Kopi Kenangan application, followed the official Kopi Kenangan Instagram account, and conducted transactions through the application. Primary data were collected through questionnaires distributed via Google Forms using a five-point Likert scale. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results show that Mobile Application Usability has a positive and significant effect on Customer Engagement, with a coefficient of 0.594 and a p-value of 0.000. Social Media Marketing also has a positive and significant effect on Customer Engagement, with a coefficient of 0.267 and a p-value of 0.004. These findings indicate that better social media marketing and application usability can increase customer engagement with the Kopi Kenangan brand.

The Influence of Leadership on Employee Performance through Organizational Commitment and Work Motivation: Evidence from a Local Government Human Resource Agency in South Konawe Regency

Yusniati Dwi Pemudi — 2026-06-30

Abstract. This study aims to analyze the influence of leadership on employee performance through organizational commitment and work motivation as mediating variables at the Civil Service and Human Resources Development Agency (BKPSDM) of South Konawe Regency. The study used a quantitative approach with a survey method of 41 State Civil Apparatus (ASN). Data analysis was performed using Partial Least Squares Structural Equation Modeling (PLS-SEM) through SmartPLS.

The results showed that leadership had a positive and significant effect on work motivation (β=0.102; t=5.670; p=0.000), organizational commitment (β=0.088; t=7.206; p=0.000), and employee performance (β=0.077; t=8.743; p=0.000). Work motivation had a positive and significant effect on employee performance (β=0.625; t=4.631; p=0.000), while organizational commitment had a positive but insignificant effect on employee performance (β=0.162; t=0.858; p=0.391). The results of the mediation test indicated that work motivation significantly mediated the relationship between leadership and employee performance, while organizational commitment had a weaker mediating role. These findings suggest that improving employee performance at the South Konawe Regency Human Resources Development Agency (BKPSDM) is more effective through strengthening leadership, which can increase employee work motivation.