Consequences of Physical Attractiveness
DOI:
https://doi.org/10.33062/mjb.v7i2.4Keywords:
Physical Attractiveness, Perceived Expertise, Purchase Intention, TrustAbstract
The purpose of this research is to analyze the positive effect of Physical Attractiveness on Trustworthiness and Perceived Expertise and analyze Trustworthiness and Perceived Expertise have a positive effect on Purchase Intention. The sampling technique in this research uses "purposive sampling" with the criteria that respondents are individuals who use local skincare products. This research uses primary data obtained through the distribution of questionnaires distributed to 200 respondents. The results of this research indicate that there is a positive effect of Physical Attractiveness on Trustworthiness and Perceived Expertise. And there is a positive effect of Physical Attractiveness and Trustworthiness on Purchase Intention.
References
Andriani, N. A. (2020). Analisis Preferensi Konsumen Terhadap Penggunaan Produk Skincare.
Anggraini, L. N. (2019). Pengaruh Kualitas, Harga dan Citra Produk terhadap Kepuasan Pelanggan pada Produk Kosmetik Wardah (Studi pada Mahasiswi Fakultas Ekonomi Islam Batik Surakarta). EKOBIS: Jurnal Ilmu Manajemen dan Akuntansi, 7(1), 46-58.
Anna, L. K. (2018, Agustus 20). Korea Selatan Masih Jadi Kiblat Kecantikan Wanita Indonesia. Retrieved from https://lifestyle.kompas.com/read/20 8/08/20/173500420/korea-selatan- masih- jadi-kiblat-kecantikan-wanita- indonesia.
Arora, A., Bansal, S., Kandpal, C., Aswani, R., Dwivedi, Y., 2019. Measuring social media effectr index-insights from Facebook, Twitter and Instagram. J. Retail. Consum. Serv. 49, 86–101.
Audrezet, A., de Kerviler, G., Guidry Moulard, J., 2ave-made-a-purchase-based-on-an-effectrl.
Auter, P.J., 1992. Psychometric: TV that talks back: An experimental validation of a parasocial interaction scale. J. Broadcast. Electron. Media 36 (2), 173–181. Bacev-Giles, C., Haji, R., 2017. Online first impressions: person perception in social
Dwitari, D. M., & Kusdibyo, L. (2019). Mengukur Sikap dan Minat Beli Konsumen Terhadap Produk Skin Care dengan Menggunakan Brand image Merek Lokal. In Prosiding Industrial Research Workshop and National Seminar, 10(1), 686-696. 020. Authenticity under threat: when social media influencer need to go beyond self-presentation. J. Bus. Res. 117, 557–569. https://doi.org/10.1016/j.jbusres.2018.07.008.
Experimental Social Psychology (Vol. 7, pp.158-215). New York: Academic Press. Boerman, S.C., 2020. The effects of the standardized instagram disclosure for micro-and meso- influencer. Comput. Hum. Behav. 103, 199–207. https://doi.org/10.1016/j
Keputusan Pembelian (Survei pada Pembeli yang juga Menggunakan Kosmetik Wardah di Counter Wardah Matahari Department Store Malang Town Square). Jurnal Administrasi Bisnis, 73(1), 118- 124.
Ladhari, R., Massa, E., Skandrani, H., 2020. YouTube vloggers’ popularity and effect: the roles of homophily, emotional attachment, and expertise. J. Retail. Consum. Serv. 54, 102027 https://doi.org/10.1016/j.jretconser.2019.102027
Lee, E.-J., 2010. The more humanlike, the better? How speech type and users’ cognitive style affect social responses to computers. Comput. Hum. Behav. 26 (4), 665–672. https://doi.org/10.1016/j.chb.2010.01.003.
Wartaka, M., Sumardjono, Sumardjono. (2020). Analysis of consumer behavior in buying instant noodles (case studies in the Bogor City Area). The Management Journal of Binaniaga. Vol.5 No.2. https://doi.org/10.33062/mjb.v5i2.384
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Nabila Maghfiroh, Sri Dewi Yuningsih, Fatik Rahayu
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
