The Effect of Price, Location, and Service Quality on K-Pop Concert Ticket Purchase Decisions in Jabodetabek
DOI:
https://doi.org/10.33062/mjb.v9i02.69Keywords:
Event Organizer, Harga, Keputusan Pembelian, Kualitas Pelayanan, LokasiAbstract
The Covid-19 pandemic that has begun to subside and permits granted by the government have encouraged Event Organizer (EO) business people to hold K-Pop concerts again. This research aims to identify the characteristics of K-Pop concert ticket buyers in Jabodetabek and analyze the effect of price, location, and service quality on the decision to purchase K-Pop concert tickets in Jabodetabek. The sampling technique in this research was conducted using the non-probability sampling method with the voluntary sampling technique. The total respondents in this research were 177 respondents who had watched K-Pop concerts and were domiciled in Jabodetabek. The data analysis method used was descriptive analysis and Structural Equation Modeling-Partial Least Square (SEM PLS) analysis. The results of this research indicate that price has a positive and significant effect on the decision to purchase K-Pop concert tickets, while location and service quality do not have a significant effect on the decision to purchase K-Pop concert tickets in Jabodetabek.
References
Hair, J., Black, W., Babin, B., & Anderson, R. (2014). Multivariate Data Analysis (7th ed.). Pearson Education Limited.
Hair, J., Hult, G., Ringle, C., & Sarstedt, M. (2017). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) (2nd ed.). SAGE Publications, Inc.
Hair, J., Hult, G., Ringle, C., Sarstedt, M., Danks, N., & Ray, S. (2021). Partial least squares structural equation modeling (PLS-SEM) using R: A workbook. Spring Nature.
Haque-Fawzi, M., Iskandar, A., Erlangga, H., & Sunarsi, D. (2022). Strategi Pemasaran: Konsep, Teori dan Implementasi. Pascal Books.
Harahap, A. (2015). Analisis Faktor-Faktor yang Mempengaruhi Keputusan Pembelian Konsumen di Pajak USU (PAJUS) Medan. Jurnal Keuangan Dan Bisnis, 7(3), 227–242.
Kotler, P., & Amstrong, G. (2018). Principles of Marketing (17th ed.). Pearson.
Kotler, P., Keller, K. L., & Chernev, A. (2021). Marketing Management (16th ed.). Pearson Education.
Kumalasari, R. (2017). Pemilihan Lokasi Usaha Sebagai Salah Satu Strategi dalam Business Start Up. https://binus.ac.id/malang/2017/06/pemilihan-lokasi-usaha-sebagai-salahsatu-strategi-dalam-business-start-up/
Kurniawan, H. (2018). Pengaruh Harga, Kualitas Pelayanan, dan Lokasi terhadap Keputusan Pembelian (Studi Kasus pada Konsumen Jasa JNE Jl. Glagahsari No. 62 Yogyakarta). Jurnal Ekobis Dewantara, 1(4), 72–82.
Lovelock, C., & Wirtz, J. (2016). Services Marketing: People, Technology, Strategy (8th ed.). World Scientific Publishing Co. Inc.
Murairwa, S. (2015). Voluntary Sampling Design. International Journal of Advanced Research in Management and Social Sciences, 4(2), 185–200.
Muslimah, M. (2021). Hubungan Gender dalam Celebrity Worship. Universitas Muhammadiyah Surakarta.
Noman, M. (2012). Consumer Decision-Making on Festival Attendance. Otaniemi: Laurea University of Applied Sciences.
Nugraheni, M. (2015). Perbedaan Leisure Involvement pada Remaja Pecinta Korean Wave Ditinjau dari Jenis Kelamin. Universitas Kristen Satya Wacana.
Rizkiyah, P., Nursiana, A., & Ingkadijaya, R. (2018). Pengaruh Bauran Pemasaran terhadap Keputusan Mengunjungi Festival Cap Go Meh di Singkawang. Jurnal Pariwisata, 5(1).
Sugiyono. (2020). Metode Penelitian Kuantitatif, Kualitatif, dan Kombinasi (Mixed Methods) (2nd ed.). Alfabeta.
Techanaruedol, A., & Thanitbenjasith, P. (2023). Behavior and Factors Affecting to Decision Making on Buying Korean Artists Concert Tickets of Generation Y in Nonthaburi Province. Interdisciplinary Academic and Research Journal, 3(3), 401–414.
Tjiptono, F., & Chandra, G. (2019). Service, Quality & Customer Satisfaction (5th ed.). Andi.
Wahyudi. (2023). The Influence of Social Media, Price, and Venue on Concert Ticket Purchasing Decisions at The Motikdong.Com Website. Interaction: Jurnal Pendidikan Bahasa, 10(1), 388–395.
Widjaja, A., & Ali, M. (2015). Gambaran celebrity worship pada dewasa awal di Jakarta. HUMANIORA, 6(1), 21–28.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 rindang matoati
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
