Consequences of Environmental Concern, Health Consciousness, and Perceived Behavior Control

Abstract

A healthy environment is a reflection of the pro-environmental behavior of the community. High population growth causes the volume of waste to increase. Waste itself is leftover material that is not used anymore after the end of a process. One form of individual concern for the environment is by choosing environmentally friendly products. Consumers will evaluate and make purchasing decisions by considering and comparing one product to another. Consumers' intention to buy eco-friendly cosmetic products can arise after consumers make an assessment that environmentally friendly products have an important role in determining a product's value. The purpose of this study was to analyze the effect of Environmental Concern, Health Consciousness, and Perceived Behavior Control on Purchase Intention. The sampling technique in this study used "Purposive Sampling" with the criteria of the respondents being individuals who had purchased eco-friendly cosmetic products. This study uses primary data obtained through questionnaires distributed to 200 respondents. The results of this study indicate that there is no positive effect of Environmental Concern on Purchase Intention, a positive effect of Health Consciousness on Purchase Intention and no positive effect of Perceived Behavior Control on Purchase Intention.