Vol. 8 No. 1 (2023): June 2023

Articles

• Consequences of Social Media Marketing Activity and Trust on Local Fashion Brands in Indonesia

  Rachel Indah Gabriela,  Universitas Trisakti,  Indonesia

  Rifa Nabilahafsah Lubis,  Universitas Trisakti,  Indonesia

  Fatik Rahayu,  Universitas Trisakti,  Indonesia

  1-16

  • PDF

  Abstract View: 234, PDF Download: 220, DOI : https://doi.org/10.33062/mjb.v8i1.15
  

• The Effect of Promotion Mix on Purchasing Decisions on the Shopee Platform with Lifestyle as an Intervening Variable

  Gregorius Meli Makin,  Sekolah Tinggi Ekonomi Malangkucecwara,  Indonesia

  Setiyawan Setiyawan,  Indonesia

  17-26

  • PDF

  Abstract View: 396, PDF Download: 364, DOI : https://doi.org/10.33062/mjb.v8i1.17
  

• THE EFFECT OF WORK ENVIRONMENT ON PERFORMANCE THROUGH JOB SATISFACTION

  Nancy Yusnita,  Universitas Pakuan,  Indonesia

  Meylinda Melyiatama,  Indonesia

  Towaf Totok Irawan,  Indonesia

  27-40

  • PDF

  Abstract View: 432, PDF Download: 460, DOI : https://doi.org/10.33062/mjb.v8i1.20
  

• Employment Status and Commitment in Improving Employee Performance at PT PLN (Persero)

  Sadly Marzuki,  University of Eastern Indonesia,  Indonesia

  Nisma Iriani,  University of Eastern Indonesia,  Indonesia

  Wahyudi Putera,  Makassar State University,  Indonesia

  Saripuddin Saripuddin,  Patompo University,  Indonesia

  Nurjaya Nurjaya,  STIE Tri Dharma Nusantara,  Indonesia

  Indah Lestari Yahya,  Muslim University of Indonesia,  Indonesia

  41-56

  • PDF

  Abstract View: 239, PDF Download: 195, DOI : https://doi.org/10.33062/mjb.v8i1.21
  

• Consequences of Environmental Concern, Health Consciousness, and Perceived Behavior Control

  Astika Nithasyah Setiawan,  Universitas Trisakti,  Indonesia

  Zaskia Farhana,  Indonesia

  Fatik Rahayu,  Indonesia

  57-70

  • PDF

  Abstract View: 234, PDF Download: 339, DOI : https://doi.org/10.33062/mjb.v8i1.23
  

• Brand Ambassador, Brand Image, and Shopping Lifestyle on Purchasing Decisions at Tokopedia

  Steven tudus,  Universitas Pelita Bangsa,  Indonesia

  Supartono Supartono,  Indonesia

  Kurbandi Satpatmantyo,  universitas pelitabangsa,  Indonesia

  71-82

  • PDF

  Abstract View: 307, PDF Download: 360, DOI : https://doi.org/10.33062/mjb.v8i1.30
  

• Cyberloafing and Employees' Reactions to Work Stress, Moderated by Job Satisfaction

  Suryadi Suryadi,  Indonesia

  Rizqon Hoeroni,  Indonesia

  83-90

  • PDF

  Abstract View: 288, PDF Download: 351, DOI : https://doi.org/10.33062/mjb.v8i1.31